TRADE WHAT YOU DON'T WEAR - GET CREDIT TO SPEND ON NEW OR PRE‑LOVED ITEMS
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About Us

We make it easy to dress well using pre‑loved clothes – and easy for brands to give their products a second life.

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Effortless resale with Prelovedd

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Prelovedd logo - resale and recommerce sustainable circular fashion solutions

Press Room

Resale. Revenue. Responsibility.

Trade‑ins, Simplified Resell. Repeat. Grow.
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Our mission

Make pre‑loved the easiest, first‑choice way to look great and cut waste.

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PRELOVEDD

For consumers

Pre‑loved style, made easy
  • Personal styling using only pre‑loved pieces
  • Trade in what you don’t wear for instant credit
  • Curated Prelovedd Boxes delivered to your door

PRELOVEDD

For brands and retailers

Effortless resale for your brand
  • Recover value, protect your brand and prove sustainability
  • Turn returns and trade‑ins into curated second‑life collections
  • Use No‑touch Resale so customers trade in for instant credit
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Why we exist

Fixing fashion’s waste problem for people and brands.
Wardrobes
Too many clothes sit unworn in wardrobes and warehouses.
Waste
Too many returns and samples are written off or destroyed.
Barriers
Too many people want to shop better, but don’t have the time or tools.

We connect the dots

Great existing clothes + smart styling + simple experiences

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PRELOVEDD

What we believe

Good style doesn’t have to be new.
  • Pre‑loved should feel premium, not like a compromise
  • Fewer, better choices beat endless scrolling
  • Circular fashion has to work for people, brands and the planet

How we work

Style‑led, second‑hand by default.

Style first

We start with the person and the outfit, then find the best pre‑loved pieces to match.

Pre‑loved by design

Built around second‑hand, returns and trade‑ins from day one, not as an add‑on.

Tech plus humans

Algorithms do the heavy lifting; stylists add taste and judgement where it counts.

PRELOVEDD

Where we’re going

Building a new default for how we shop fashion.
  • Launch the app and Prelovedd Box with an engaged community
  • Grow partners so more returns and trade ins get a second life
  • Make “Can I get this pre‑loved?” the default way to shop
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