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About Us

We make it easy to dress well using pre‑loved clothes – and easy for brands to give their products a second life.

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Effortless resale with Prelovedd

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Image Description

Press Room

Resale. Revenue. Responsibility.

Trade‑ins, Simplified Resell. Repeat. Grow.
A mobile phone preview of an e-commerce page featuring a woman wearing a white Castle Combe Stardust Organic T-Shirt

Our mission

Make pre‑loved the most effortless way to look good.

A screenshot of the Prelovedd recommerce interface showing an "About" page. The page features a black and white photo of smiling young people on the left and text on the right promoting sustainability initiatives

PRELOVEDD

For consumers

Pre‑loved style, made easy
  • Personal styling with only pre‑loved
  • Outfit ideas ready in the app
  • Curated Prelovedd Boxes to your door

PRELOVEDD

For brands and retailers

Effortless resale for your brand
  • Turn returns and trade‑ins into curated collections
  • We handle grading, cleaning, pricing and styling
  • Recover value, protect your brand, prove sustainability
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Why we exist

Fixing fashion’s waste problem for people and brands.
Wardrobes
Too many clothes sit unworn in wardrobes and warehouses.
Waste
Too many returns and samples are written off or destroyed.
Barriers
Too many people want to shop better, but don’t have the time or tools.

We connect the dots

Great existing clothes + smart styling + simple experiences

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PRELOVEDD

What we believe

Good style doesn’t have to be new.
  • Pre‑loved should feel premium, not like a compromise
  • Fewer, better choices beat endless scrolling
  • Circular fashion has to work for people, brands and the planet

How we work

Style‑led, second‑hand by default.

Style first

We start with the person and the outfit, then find the best pre‑loved pieces to match.

Pre‑loved by design

Built around second‑hand, returns and trade‑ins from day one, not as an add‑on.

Tech plus humans

Algorithms do the heavy lifting; stylists add taste and judgement where it counts.

PRELOVEDD

Where we’re going

Building a new default for how we shop fashion.
  • Short term: launch the app and Prelovedd Box with a small, engaged community.
  • Next: grow brand partnerships so more returns and trade‑ins get a second life.
  • Long term: make “What can I find pre‑loved?” the default question when you need something to wear.
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