Circular Journal

Practical guidance, industry insights and hands‑on tips to help shoppers, brands and platforms turn wardrobes into lasting value through trade‑in, resale, repair and circular business models.

Get Started

Style That Starts Again

A screenshot of the Prelovedd recommerce builder interface. and a large, dark, silhouette photograph of a man wearing a hat.

Press Room

Circular Fashion & Recommerce

Circular fashion and recommerce are changing how we buy and care for clothes. By prioritising repair, refurbishment, trade‑in and resale, they keep garments in use longer, cutting waste, emissions and resource use. Brands gain new commercial opportunities - alongside regulatory duties from EU rules on durability, traceability and extended producer responsibility. This guide gives practical tips for sellers and shoppers, and explains the policy and platform changes that make a truly circular wardrobe possible - helping you reduce environmental impact and save money.

EU Circular Textiles Strategy - What It Means for Preloved Fashion

Staff Writer

PRELOVEDD

Handwritten 'REduce REuse REcycle' note with hands and pen — sustainable textiles and circular fashion.

REGULARLY ASKED QUESTIONS

Frequently Asked Questions

We have put together some commonly asked questions

What is circular fashion and why does it matter?

Circular fashion keeps garments in use longer through repair, resale, rental and recycling, cutting waste, reducing resource use and lowering the industry’s carbon and pollution footprint.

How does recommerce differ from traditional resale?

Recommerce focuses on structured trade‑in, refurbishment and direct resale channels often run by brands or certified platforms, aiming to retain higher value and ensure product quality and traceability.

What are the benefits of trading in my clothes with a recommerce service?

Trade‑in gives instant store credit, extends garment life, supports responsible sorting and refurbishment, and reduces landfill waste while simplifying sustainable swapping for shoppers.

How will EPR schemes change costs for brands and consumers?

How should I prepare items for trade‑in or resale? A: Clean and repair garments where possible, include any original tags or proof of purchase, list known flaws honestly and provide clear photos and size details to increase acceptance and resale value.

Are there bans on certain materials or treatments?

Reputable recommerce platforms follow cleaning, refurbishment and quality checks; look for platform guarantees, inspection reports and clear return policies for buyer confidence.

How does a brand benefit from offering trade‑in and resale programmes?

Brands gain new revenue streams, stronger customer loyalty, improved material recovery, lower EPR fees (where applicable) and better control over product lifecycle and brand reputation.

We connect the dots

Great existing clothes + smart styling + simple experiences

Get Started

How does a brand benefit from offering trade‑in and resale programmes?

Brands gain new revenue streams, stronger customer loyalty, improved material recovery, lower EPR fees (where applicable) and better control over product lifecycle and brand reputation.

What should I look for in a sustainable recommerce platform?

Check for transparent condition grading, certified refurbishment processes, clear environmental claims, fair fees, easy returns, buyer protections and links to repair or recycling services.

Can trade‑in programmes help me save money on sustainable clothing?

Yes - trade‑in credit reduces purchase cost, plus buying preloved often offers designer or high‑quality items at a fraction of new prices, lowering overall fashion spend.

How does recommerce affect a garment’s carbon and waste footprint?

Extending a garment’s useful life reduces per‑wear emissions and delays or prevents production of new items, significantly cutting lifetime environmental impact compared with single‑use fast fashion.

How do digital product passports and labels support recommerce

Product passports and standard labels record materials, repair history and chemical information, improving transparency, enabling proper refurbishment and increasing resale value and consumer trust. make longer

How do I know if a preloved item is worth buying?

Check brand, material, condition details and exact measurements; look for clear photos and a transparent grading/returns policy to judge value and avoid surprises.

Stay in the loop

Subscribe Now